Marketing
29.05
5 key tasks
  • Landing for franchisee
  • Preparation and launch of the brand book work process
  • APP
  • Launch of the campaign with concerts
  • Launch of the new slogan project-visual communication
1. Landing for franchisee
Development of a landing page for foreign franchisees.
The website is available in http://franchising.cofix.global
2. Preparation and launch of the brand book work process
Holding a tender for the creation of a brand book and the selection of a contractor.
Collection of necessary information for filling
3. APP
The collection of documents for the connection of café to the application. (31.05)
Creation of the necessary content for filling the application: photos, texts, pictures.
4. Launch of the campaign with concerts

Start 29.05
Mechanics of the action:
  • The guest comes to the cafe and makes a purchase for 200 rubles.
  • To participate in the contest, the guest takes a photo of the check with the order number and sends it to us in Direct. The moderator will be able to check the accuracy of the purchase.
  • Guest puts the pictures of the products, and writes us notes in the comments "why does he love Cofix"
  • We choose the winners by the best photo.
  • Guest puts the pictures of the products, and writes us notes in the comments "why does he love Cofix"
Promotion:
  • Place on the website information about the promotion and detailed conditions;
  • Post with the announcement of the action in all social networks
  • The announcement of the competition on the check
  • We choose the winners by the best photo.
  • Announcement of the competition for the plasmas on the point.
5. Launch of the new slogan project-visual communication

First sketch will be on 31.05
Search for creative couple: art director + copywriter. Setting the task and control its execution.
NPD process
will be on 30.05
Marketing Calendar
will be on 07.06