cofix
Marketing projects
System of new products development
If a building becomes architecture, then it is art
When a viewer has an opinion about an image based on their personal thoughts. Personal response depends on the viewer’s thoughts and values individually. This might be sometimes in conflict with cultural values.
NPD
NPD (May-June)
  • 1
    Salads upgrade
  • 2
    Ice cream
  • 3
    Bubble lemonade
  • 4
    Soup upgrade
  • 5
    Porridge upgrade
Salads upgrade
After receiving feedback from buyers and conducting a study, it was decided to return the previous contractor for salads
Ice cream
Preparation of the launch of ice cream 4 flavors: cream, vanilla, chocolate and strawberry. Now we are at the stage of equipment installation and marketing support development. The first step: testing in 17 cafes, after it can be run in all cafes.
Bubble tea lemonade
Elaboration of a new type of lemonades with balls of fruit juice.
Soup upgrade
Tasting and elaboration of improved versions of some soups: broccoli and pumpkin soup
Porridge upgrade
Research and work on the formulation of porridge with the supplier
Marketing projects
  • 1
    Landing for franchisee
  • 2
    Preparation and launch of the brand book work process
  • 3
    APP
  • 4
    Launch of the campaign with concerts
  • 5
    Launch of the new slogan project-visual communication
  • 6
    New site
1. Landing for franchisee
Development of a landing page for foreign franchisees.
The website is available in http://franchising.cofix.global
2. Preparation and launch of the brand book work process
Holding a tender for the creation of a brand book and the selection of a contractor.
Collection of necessary information for filling
3. APP
The collection of documents for the connection of café to the application. (31.05)
Creation of the necessary content for filling the application: photos, texts, pictures.
4. Launch of the campaign with concerts

Start 29.05
Mechanics of the action:
  • 1
    The guest comes to the cafe and makes a purchase for 200 rubles.
  • 2
    To participate in the contest, the guest takes a photo of the check with the order number and sends it to us in Direct. The moderator will be able to check the accuracy of the purchase.
  • 3
    Guest puts the pictures of the products, and writes us notes in the comments "why does he love Cofix"
  • 4
    We choose the winners by the best photo.
  • 5
    Guest puts the pictures of the products, and writes us notes in the comments "why does he love Cofix"
Promotion:
  • 1
    Place on the website information about the promotion and detailed conditions;
  • 2
    Post with the announcement of the action in all social networks
  • 3
    The announcement of the competition on the check
  • 4
    We choose the winners by the best photo.
  • 5
    Announcement of the competition for the plasmas on the point.
5. Launch of the new slogan project-visual communication


6. New site
Ver 1
If a building becomes architecture, then it is art
Ver 2
If a building becomes architecture, then it is art
Ver 3
If a building becomes architecture, then it is art